Calculator · 10 minutes

Wix-vs-Owned Decision Worksheet.

Find out what your Wix plan actually costs over 3 years, your personalized migration order if you go owned, and the 6 specific gotchas every Wix owner hits in the first two weeks.

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A solo business owner on the wrong Wix plan paid $400 last year and is paying $1,100 on May 5th this year. Same thing is hitting therapists, coaches, trainers, photographers, and freelance agencies. That is the May renewal wave Wix announced in March 2026, and it is hitting every annual renewal in May, June, and July.

This worksheet will not tell you "Wix is bad." It will tell you whether the math works for your specific plan, your renewal date, and how your business is set up. If staying on Wix is cheaper for the next 3 years, the worksheet says so.

Wix-registered domains have a 60-day transfer lock that affects timing.

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What another year on Wix actually costs you

The price of staying is not your renewal bill.

Wix counts on you doing nothing. So does every other solo business on your block running the same templated platform.

01 · Compounding renewal

The May 2026 bump is not a one-time event. Wix has bumped twice in 12 months. Next year the same plan is $1,400 to $1,800. The year after that, $2,200+. Your locked-in cost only goes one direction.

02 · Ranking ceiling

Wix sites rank, but the technical SEO ceiling is real. The competitors outranking you in Google are not on Wix. Every month you stay, the gap to the top of the page widens.

03 · Identical to the room

200 other solo businesses in your category share your template patterns. Your prospect compares 4 sites in a tab and yours looks like every other one. You are getting filtered out before they read a word.

04 · Designer disappearance risk

Whoever built your Wix is one inbox-zero away from being unreachable. Your domain, your hosting, and your editing access all sit in their account. You find out the day a form breaks.

05 · The feature ceiling

Real form automation, conditional routing, CRM sync, AEO answer-engine schema. None of it ships clean on Wix. The day you outgrow the platform is the day you start the migration anyway.

06 · Compounding switching cost

Every month on Wix adds more pages, more embeds, more directory listings tied to your current domain setup. The migration is cheapest today and never gets cheaper.

What is actually involved (and why it is worth handling once)

6 things that usually break a DIY migration. Each one becomes a fix when handled right.

Doing this once, properly, ends 4 to 12 years of compounding Wix lock-in. Each bonus below is something the audit handles end-to-end so you do not have to think about it.

Bonus 01

SEO Continuity Audit

Every old Wix URL gets a redirect to its new path. Google sees one continuous site, not a relaunch.

Skip it: lose 30-60% of organic traffic for weeks

Bonus 02

Form + Lead-Capture Migration

Every form rebuilt on the platform you already use (Jotform, Tally, Typeform, your CRM). Compliance-aware by default.

Skip it: lead capture stops working when DNS flips

Bonus 03

Booking Continuity

Calendly, Acuity, your scheduler. Booking stays live across the cutover. Clients never see a broken page.

Skip it: a Tuesday with no new bookings

Bonus 04

Image Migration + Optimize

Every Wix-CDN image downloaded, optimized, and re-hosted on your domain. Faster pages, no broken visuals.

Skip it: 80-200 broken image links

Bonus 05

Domain Custody Transfer

Domain moved off Wix to a real registrar in your name. You own the asset, not your hosting bill.

Skip it: 60-day transfer lock + temp URL

Bonus 06

Privacy-Safe Migration Plan

A privacy-aware audit of every page that touches user data. No surprise exposure, no audit-time findings. HIPAA-grade for healthcare, GDPR-grade for EU traffic, FTC-grade for everyone else.

Skip it: legal + compliance risk

What 12 months from now looks like

A site you actually own, that ranks for what you do, that does not get more expensive every May.

  • Your Wix renewal email arrives in May 2027 and you delete it without opening.
  • A new prospect searches what you do in your city. Your site is on the first screen, not page 3.
  • You change your booking link in your dashboard at 9:14 PM and it is live by 9:15.
  • Your contact form drops straight into your CRM, not into a Wix inbox you forget to check.
  • You can edit any page on your site without paying anyone or learning anything new.
  • Your domain, your design files, and your content are yours. If you fire your designer in 2028, the site keeps running.

Want this emailed to yourself?

Your inputs, your numbers, your migration order, and the 6 walls · in your inbox · ready to forward to whoever pays for the website.

No newsletter. No auto-follow-up. We will not show this to a sales team.

What people on Wix are saying about it on Reddit

My Wix renewal jumped from under $400 last year to $1,100 this May. I called support twice and they kept saying the new plan structure includes more features.

r/therapists · 2026-04

I do not even use most of what they bundle. I needed five pages and a contact form. They are charging me for a CRM I do not log into.

r/therapists · 2026-04

My designer disappeared. I cannot edit my own site. I do not know who owns my domain. I am paying Wix every month for the privilege.

r/therapists · 2026-03

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